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recommended to publish their own set of additional protections to safeguard privacy of

citizens while maintaining highest levels of transparency of Government bodies.
· If the departments/agencies are collecting personal information on a social media
platform, the same must be stated upfront. For example, while seeking inputs on a

particular policy, it is may not be necessary to save the email id of each and every
respondent and just saving the responses may suffice.

Identity Management: Identity management for the purposes of this document refers to
management of identities of individual/s who seek to engage with government agencies on
social media platforms. Such management relates specifically to registration mechanisms,
delineation of personal identity from official identity of government officials and need to
engage in a non-anonymous manner in such consultations. Towards this end, the
departments may like to use following or any other suitable mechanism to achieve the
above:

· Provide for activation of registration for engagement by seeking confirmation of
email addresses

· Send acknowledgement/responses to queries to registered email addresses

· Providing official email ids and accounts to each and every government official
authorised to engage on behalf of the department and permit use of only official
accounts for engagement

However, while applying the above, The Information Technology (reasonable security
practices and procedures & sensitive personal data or information) Rules, 2011 stated in the
preceding paragraphs above must be complied with.

The relevant sections of the Information Technology Act 2000 are placed in Annexure III
for ready reference. In addition, the users may refer to any other relevant legislations,

provisions and rules notified.

5.1.4 Communication Strategy:

Some of key aspects of communication strategy include – Integration of Social Media into
routine, Connection with existing networks, Sharing content across sites and Publicising use
of social networking through traditional media.

· ··
· Social media can only be used by the Government to communicate existing
Government information and propagate official policy to the public.

· While the social media tools allow everyone to become a creator, for the official
· ··
account, content will have to be specified and tailored to the site on which it is being
published.

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