Page 24 - Approved Social Media Framework and Guidelines

· Follow the followers/Leaders: Follow your followers and leaders on other

networks/platforms to hear what is being talked about. This would help in spotting
the trends in discussion.

5.1.7 Institutionalise Social Media:

The final step in ensuring that the pilot is scaled and integrated is to link it to existing

administrative and communication structure. An indicative list includes:
· rules may be established that all policy announcements will be undertaken
simultaneously on traditional as well as social media;

· all important occasions as far as possible may be broadcasted using social media;
· all documents seeking public opinion must be posted on social media sites;

· all updates from the website would automatically be updated on social media sites
and;

· all traditional communications will publicise the social media presence.

VI. Conclusion

The Framework and Guidelines in this document have been formulated with a view to help
government ministries, departments and agencies to make use of social media platforms to
engage more meaningfully with their various stakeholders.

Social media’s characteristics of connectedness, collaboration and community have the
potential of ensuring broad based consultation, and can help agencies reduce the duration
of consultation process and receive immediate feedback on services delivered.

In order to effectively utilise this media, the agencies must define very clearly the objective
of such an engagement, select platforms that will be used for engagement, rules of
engagement, communication strategy for ensuring broad basing such an engagement, and
finally if found effective and efficient institutionalise such social media with mainstream
engagement process.

Both in India as well as across the world, various government departments and agencies at
federal, state and local government level are using this media. However, this is a dynamic
and evolving area and continuous engagement and nimbleness of response to such an
evolving scenario will determine the success of such efforts.

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