Page 29 - Approved Social Media Framework and Guidelines

Prime Minister’s Office

The Prime Minister’s office launched its social media initiatives from January 2012. The PMO
currently uses Twitter (http://twitter.com/#!/pmoindia Last visited on April 27, 2012), FaceBook
(http://www.facebook.com/pages/Indian-Prime-Ministers-Office/107934225905981 last visited on
April 27, 2012) and YouTube
(http://www.youtube.com/user/PMOfficeIndia?ob=0&feature=results_main last visited on April 27,
2012) as its platforms for engagement

Police

· The Delhi Traffic Police has joined Facebook and Twitter to ease handling of traffic
related issues (http://www.facebook.com/pages/Delhi-Traffic-Police/117817371573308).

· The Indore Police Department (http://www.indorepolice.org ) has been using a blog,
Twitter, online and mobile complaint forms, a Google map of police stations and a digital
crime mapper to track criminal activities in the region.

· The Maharashtra Police Department (http://mahapolice.gov.in/ ) launched an SMS-
based complaint tracking system (CTS), called “Turant Chovis”, which promised to quickly
redress citizen complaints by sending a first response within 24 hours and resolving the
issue within 30 days.

Ministry of External Affairs

The Public Diplomacy (PD) division of the Ministry of External Affairs saw merit in leveraging
social media to connect with the masses. It made its debut on Twitter with the user id
“Indian diplomacy”. It was used very successfully in the recent crisis in Libya.
(http://twitter.com/#!/Indiandiplomacy) Post Office

World’s largest postal network has started using Twitter to intercat with its users and public.
The site is used even for status tracking and grievance redressal
(http://twitter.com/#!/PostOfficeIndia last viewed on April 27, 2012)

Municipal Corporation

The Municipal Corporation of Delhi launched a Facebook page last year and created a forum
for better interaction with citizens (http://www.facebook.com/pages/Municipal-

Corporation-of-Delhi/106030789427235 ).

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