Page 11 - Approved Social Media Framework and Guidelines

· Communication Strategy: How to interact

· Pilot: How to create and sustain a community

· Engagement Analysis: Who is talking about what, where and what are the main
points of conversations

· Institutionalisation: How to embed social media in organisation structure

Pictorially the framework can be represented as given below:

Figure 2: Social Media Framework

(Adapted from http://www.rossdawsonblog.com/SocialMediaStrategyFrameworkv1.pdf)

The next section elaborates on each element and provides guidelines on important aspects
and caveats of each element. The guidelines also use examples from India and across the
world to illustrate each element.

5.1. Guidelines for Using Social Media by Government Organizations

This section provides the users in government organizations, a set of guiding principles that
may be used while making use of Social Media. The section will illustrate through
appropriate examples, some of the critical aspects of each element.

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