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CH 04 Scope of Content
4.3.5 Spotlight
The website may have a section called ‘Spotlight’ which focuses on a certain issue
of importance and highlights it. The guidelines with regard to this section are:
a. Every Spotlight topic should be chosen keeping in mind the relevance
and significance of the topic in today’s context. It should be ensured that
the chosen topic is of significance and should interest a diverse group of
audience.
b. The content for the Spotlight Section should have the following essential
elements:
• Brief introductory text to appear on the Homepage of the website.
• Detailed text on the topic in the Main Page of the Spotlight
section. This content should comprise key highlights of the topic
and the facts ought to be sourced from authentic and official
sources related to the topic.
• Address of the Webpage/Websites which have detailed information
on the topic addressed in the Spotlight.
• Graphical Banner highlighting the Spotlight topic and linked to
the webpage providing further details.
c. Once the new Spotlight is launched, the older one should be shifted/
moved to the Archives section along with the date for future reference.
4.4
Tertiary Content
Information about the ‘primary’ and ‘secondary’ content forms a part of the tertiary
content. The guidelines for this type of content are given as follows:
4.4.1 About the site - this section should contain information about Department
responsible for the contents as well as the maintenance of the site, purpose
behind the development of the site, when was it launched, where is it hosted etc.
4.4.2 Navigation Aids Sections such as Help, Site Map, and Search (described in detail
in the latter sections).
4.4.3 Terms and Conditions with respect to the usage of content on the site. This
includes policies on Copyright, Privacy, Legal Implications etc. as well as Content
Disclaimers. This has been explained in detail in the previous chapter.
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