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CH 04      Scope of Content










                     4.3.5  Spotlight

                            The website may have a section called ‘Spotlight’ which focuses on a certain issue
                            of importance and highlights it. The guidelines with regard to this section are:


                                a.  Every Spotlight topic should be chosen keeping in mind the relevance
                                   and significance of the topic in today’s context. It should be ensured that
                                   the chosen topic is of significance and should interest a diverse group of
                                   audience.

                                b.  The content for the Spotlight Section should have the following essential
                                   elements:

                                      •  Brief introductory text to appear on the Homepage of the website.
                                      •  Detailed  text  on  the  topic  in  the  Main  Page  of  the  Spotlight
                                         section. This content should comprise key highlights of the topic
                                         and  the  facts  ought  to  be  sourced  from  authentic  and  official
                                         sources related to the topic.

                                      •  Address of the Webpage/Websites which have detailed information
                                         on the topic addressed in the Spotlight.
                                      •  Graphical Banner highlighting the Spotlight topic and linked to
                                         the webpage providing further details.

                                c.  Once the new Spotlight is launched, the older one should be shifted/
                                   moved to the Archives section along with the date for future reference.



                     4.4
                     Tertiary Content

                     Information about the ‘primary’ and ‘secondary’ content forms a part of the tertiary
                     content. The guidelines for this type of content are given as follows:

                     4.4.1  About  the  site  -  this  section  should  contain  information  about  Department
                            responsible  for  the  contents  as  well  as  the  maintenance  of  the  site,  purpose
                            behind the development of the site, when was it launched, where is it hosted etc.
                     4.4.2  Navigation Aids Sections such as Help, Site Map, and Search (described in detail
                            in the latter sections).
                     4.4.3  Terms and Conditions with respect to the usage of content on the site. This
                            includes policies on Copyright, Privacy, Legal Implications etc. as well as Content
                            Disclaimers. This has been explained in detail in the previous chapter.



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