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5. Guidelines

Statement: It has been ensured that all stationery of the Government organisation action: Clearly define and approve the website related policies listed offend/harm the National sentiments as well as security and integrity of the country must be generated by the implementation of the mechanism. Further the evaluator shall also test the

government organisations as well as advertisements/public above. WIM must ensure their implementation throughout the website life cycle avoided on the website. The government organisations must designate the officials who will website using the tool to check broken links on the website.
Developer action: Citizen-facing policies like copyright policy, privacy policy and terms and implement the content moderation and approval policy (content creator, moderator and/or
messages issued by the concerned organisation conditions must be published on the website. approver) as required. Statement: There are no links to ‘under construction’

prominently display the URL of the website. Evaluator action: The evaluator will: Developer action: Ensure CMS has an in-built workflow for content moderation and approval. pages.

(a) Compare during the backend audit the policies given in WQM and those available at Evaluator action: The evaluator will check that:
Benefit: By mentioning the URL prominently on all stationery and publicity material of the the website for consistency; and (a) The policy defined in WQM provides commitment to ensure that the website content
Benefit: Visitors have a better experience when they find content versus experiencing “under
government organisation, the Website can be promoted to attract visitors who may benefit from (b) Check the implementation of these policies by examining the documented records is free from offensive/ discriminatory language.
construction” pages that convey a negative impression.
the information and services being delivered by the government organisation. generated by the implementation. (b) Developer action has been implemented.
Government organisation action: Avoid any “under construction” pages as much as possible.
Government organisation action: The government organisations must ensure publishing of (c) Randomly picked contents fulfil the policy.
Also, the government organisation must provide a date in case the content is event based i.e.,
government website URL prominently on all stationery and publicity materials such as letterheads, Statement: The mechanism is in place to check the accuracy of Republic Day speech of President
visiting cards, publicity material such as brochures, pamphlets and documents such as the annual Hyperlinked Content and clear indications are given when a Statement: Documents/pages in multiple languages are Developer action: Avoid publishing any pages with “under construction” / “work in progress”

report etc; advertisements, press releases, tender notifications etc. issued in the newspapers/ updated simultaneously. 5.4.6 Evaluator action: The evaluator shall manually test the website for this checkpoint.
audio-visual media. Also, ensure publishing regular and updated news related to the Government link leads out to a non-government website.
and in the interest of the citizens to attract citizens.
Benefit: Helps avoid inconsistencies, at any point, between the various language versions, thus Statement: Documents are provided either in HTML
Developer action: Promote government websites/apps by linking with other government Benefit: Hyperlinking content across different websites/apps can occasionally cause ambiguity in

websites/apps as well as international websites. Provision may be provided on the website/apps to the mind of the visitors about the owner of a particular portion of content and whom to be offering visitors the same content in multiple languages. or other accessible formats.
send regular updates on the website/app through an electronic newsletter to registered and contacted in case of any query. Therefore, it helps to verify content accuracy before linking to an Government organisation action: Translate all content simultaneously.
Developer action: Ensure mechanism for publishing content in multiple languages and to display
Statement: The government organisation has nominated a Web interested users. external website and thereafter clearly indicating when a visitor is being led to an external website. the status of non-translated content. Benefit: Enhanced accessibility for all website visitors, especially the visually challenged who

Information Manager (WIM) as defined in the guidelines. Evaluator action: The evaluator will check during the backend audit by examining the stationery Government organisation action: Define the Hyperlinking policy, duly approved by the WIM. Evaluator action: The evaluator shall check the website contents manually to see conformity with should be able to use assistive technologies to read the accessible format documents.
(e.g., letterhead, tender document, email signature, Visiting Cards, Publicity material such as Check the accuracy of the linked content regularly. this. Government organisation action: The government organisations must ensure that the accessible
Brochures, Pamphlets and documents such as the Annual Report etc; Advertisements, Press Developer action: Ensure alert mechanism to notify the visitor when clicking any link will lead to an version of all scanned documents is made available
Benefit: WIM can ensure a proper flow of content to the website/app and ensure that content
Releases, Tender Notifications etc.) conformity with this. external website Developer action: Ensure uploading of documents in HTML or other accessible formats.
quality and user satisfaction issues are taken care of. WIM will achieve this by coordinating with the Statement: Mechanism is in place to ensure that there
Evaluator action: The evaluator will check that: Evaluator action: The evaluator shall manually test the website for this checkpoint.
various groups within the government organisation and undertaking multiple activities with regard (a) The policy defined in WQM is consistent with that available on the website; and are no ‘broken links’ (internal as well as external) or
to the Indian Government website being maintained by her/him. For instance, formulating policies Statement: Website has the following clearly defined policies and (b) The mechanism is completely and correctly defined in WQM and the same has been 5.4.7
for content management to update authentic content and manage it through the entire life cycle, plans approved by the Web Information Manager (WIM): ‘Page not found’ errors. Statement: Website/app is bilingual with a prominent
implemented by examining the documented records generated by the implementation.
e.g., creation, moderation, approval, publishing and archival getting the website certified for language selection link and uses Unicode characters.

guidelines conformity and ensuring conformity throughout its lifecycle. (a) Copyright Policy Benefit: Presence of broken links and page not found errors will frustrate the visitors and reduce
Government organisation action: The government organisation must appoint a WIM who must be (b) Content Contribution, Moderation & Approval (CMAP) policy Statement: It is ensured through content moderation and approval the trust level of citizens Benefit: India is a country with diverse cultures and as many as 22 languages. This will enable wider
a senior official not below the rank of a Joint Secretary (JS). (c) Content Archival (CAP) policy policy that Website content is free from offensive/ Government organisation action: Define the Hyperlinking policy, duly approved by the Web use of websites/apps by the rich Indian demographics, a large part which is more comfortable in
Developer action: Display complete contact details of the WIM on the website, so that visitors (d) Content Review (CRP) policy discriminatory language. Information Manager regional languages versus English.

could contact him/her in case of some queries or requirements. (e) Hyper linking Policy Developer action: Ensure that ‘broken links’ or those leading to ‘Page Not Found’ errors are Government organisation action: Provide resources to translate all content. If difficult, determine
Evaluator action: The evaluator will check the website for WIM details and will compare the same (f) Terms & Conditions Benefit: Content that is free from offensive/discriminatory language helps in promoting inclusivity checked on a regular basis and are rectified or removed from the website immediately upon which content is widely accessed by visitors and translate those sections to regional language.
with the WIM details in Website Quality Manual (WQM). Further during the backend audit the (g) Website Monitoring Plan and enhances the user experience, attracting visitors to frequent the website/app for information discovery. Use appropriate technology tools available for convenient discovery of broken links. Developer action: Ensure use of Unicode character set for regional language content and thorough
evaluator will interview WIM to assess his/ her awareness and competence regarding the Benefit: Having clearly defined policies helps ensure efficient management of the website and its and services they gain from. Evaluator action: The evaluator shall check that the mechanism is completely and correctly testing to ensure access by all and no loss of layout.

responsibilities content throughout the life cycle of the website. Government organisation action: Any information in text, visual or any other media which may defined in the WQM and verify the implementation by examining the documented records Evaluator action: The evaluator shall manually and through tool test the website for this
checkpoint.

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