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5. Guidelines

Statement: It has been ensured that all stationery of the Government organisation action: Clearly define and approve the website related policies listed offend/harm the Nat

government organisations as well as advertisements/public above. WIM must ensure their implementation throughout the website life cycle avoided on the web
Developer action: Citizen-facing policies like copyright policy, privacy policy and terms and implement the conte
messages issued by the concerned organisation conditions must be published on the website. approver) as required

prominently display the URL of the website. Evaluator action: The evaluator will: Developer action: Ens

(a) Compare during the backend audit the policies given in WQM and those available at Evaluator action: The
Benefit: By mentioning the URL prominently on all stationery and publicity material of the the website for consistency; and (a) The po

government organisation, the Website can be promoted to attract visitors who may benefit from (b) Check the implementation of these policies by examining the documented records is free from o

the information and services being delivered by the government organisation. generated by the implementation. (b) Develo

Government organisation action: The government organisations must ensure publishing of (c) Rando

government website URL prominently on all stationery and publicity materials such as letterheads, Statement: The mechanism is in place to check the accuracy of
visiting cards, publicity material such as brochures, pamphlets and documents such as the annual Hyperlinked Content and clear indications are given when a Statement: Documents/

report etc; advertisements, press releases, tender notifications etc. issued in the newspapers/ updated simultaneousl
audio-visual media. Also, ensure publishing regular and updated news related to the Government link leads out to a non-government website.
and in the interest of the citizens to attract citizens.
Lifecycle management 5.4 Developer action: Promote government websites/apps by linking with other government Benefit: Hyperlinking content across different websites/apps can occasionally cause ambiguity in Benefit: Helps avoid i

websites/apps as well as international websites. Provision may be provided on the website/apps to the mind of the visitors about the owner of a particular portion of content and whom to be offering visitors the
send regular updates on the website/app through an electronic newsletter to registered and contacted in case of any query. Therefore, it helps to verify content accuracy before linking to an Government organisati
Developer action: Ens
Statement: The government organisation has nominated a Web interested users. external website and thereafter clearly indicating when a visitor is being led to an external website. the status of non-tra

Information Manager (WIM) as defined in the guidelines. 5.4.1 Evaluator action: The evaluator will check during the backend audit by examining the stationery Government organisation action: Define the Hyperlinking policy, duly approved by the WIM. Evaluator action: Th
(e.g., letterhead, tender document, email signature, Visiting Cards, Publicity material such as Check the accuracy of the linked content regularly. this.
Brochures, Pamphlets and documents such as the Annual Report etc; Advertisements, Press Developer action: Ensure alert mechanism to notify the visitor when clicking any link will lead to an
Benefit: WIM can ensure a proper flow of content to the website/app and ensure that content
Releases, Tender Notifications etc.) conformity with this. external website
quality and user satisfaction issues are taken care of. WIM will achieve this by coordinating with the Statement: Mechanism
Evaluator action: The evaluator will check that:
various groups within the government organisation and undertaking multiple activities with regard (a) The policy defined in WQM is consistent with that available on the website; and are no ‘broken links’
to the Indian Government website being maintained by her/him. For instance, formulating policies Statement: Website has the following clearly defined policies and (b) The mechanism is completely and correctly defined in WQM and the same has been
for content management to update authentic content and manage it through the entire life cycle, plans approved by the Web Information Manager (WIM): ‘Page not found’ erro
implemented by examining the documented records generated by the implementation.
e.g., creation, moderation, approval, publishing and archival getting the website certified for

guidelines conformity and ensuring conformity throughout its lifecycle. (a) Copyright Policy Benefit: Presence of
Government organisation action: The government organisation must appoint a WIM who must be (b) Content Contribution, Moderation & Approval (CMAP) policy Statement: It is ensured through content moderation and approval the trust level of ci
a senior official not below the rank of a Joint Secretary (JS). (c) Content Archival (CAP) policy policy that Website content is free from offensive/ Government organisat
Developer action: Display complete contact details of the WIM on the website, so that visitors (d) Content Review (CRP) policy discriminatory language. Information Manager

could contact him/her in case of some queries or requirements. (e) Hyper linking Policy Developer action: E
Evaluator action: The evaluator will check the website for WIM details and will compare the same (f) Terms & Conditions Benefit: Content that is free from offensive/discriminatory language helps in promoting inclusivity checked on a regul
with the WIM details in Website Quality Manual (WQM). Further during the backend audit the (g) Website Monitoring Plan and enhances the user experience, attracting visitors to frequent the website/app for information discovery. Use approp
evaluator will interview WIM to assess his/ her awareness and competence regarding the Benefit: Having clearly defined policies helps ensure efficient management of the website and its and services they gain from. Evaluator action: T

responsibilities content throughout the life cycle of the website. Government organisation action: Any information in text, visual or any other media which may defined in the WQM

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