Page 75 - GIGW2

Guidelines

for Indian Government Apps & Websites

Design

6.1
Visual Identity

Design in the broad sense is a process that achieves the end result of enhancing the user
experience by presenting the content in a form that is easily understandable, navigable
and searchable by the user, in addition to being visually appealing. The branding of a
website can be established by incorporating common design elements such as colours,
logos, styles, etc., into every page. This presents a professional and consistent visual
identity as well as an important signpost that tells visitors where they are.

6.1.1 Therefore, visual/textual identity elements highlighting the Indian Government’s
ownership of the site MUST prominently stand out on the page.

6.2

Page layout

Page Layout is a significant consideration in the overall design interface of any website.
Following are some guidelines to achieve well laid out pages:

6.2.1 A consistent page layout with reference to navigation elements MUST be
maintained throughout the site, i.e., placement of navigation elements should be
uniform across the website. (Ref. WCAG 3.2.3)

6.2.2 Focus should be laid on a few important elements of the page, so that the visitor
may be guided to those portions, which deserve most attention. If a lot of
elements in a webpage are blinking/flashing or highlighted, the visitor will not
be able to concentrate on the essence of the page.

6.2.3 There should be a clear demarcation of components. This can be guided by the
Information Architecture where information of one kind is grouped together
and presented visually at one point in the page.

6.3

Graphics, Buttons & Icons

Buttons and icons are symbolic representation of objects and the representation of actions

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