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CH 09      Website Promotion








                     9.1.4  Search engines only consider limited number of keywords when indexing pages.
                            Government  websites  should  present  keywords  in  the  order  of  priority  and
                            without duplication.

                     9.1.5  The content of the web page should be in textual form as far as possible, including
                            hyperlinks. Important points/programmes/schemes etc. should be highlighted as
                            headings marked by HTML heading tag.

                     9.1.6  HTML links should be specific. Instead of just ‘Our Programmes’, a link saying
                            ‘The  Programmes  of  Department  name’  will  be  more  favourable  for  a  search
                            engine.


                     9.1.7  Link exchange with related Government sites increases the weightage of the site
                            for search engines, thus improving its ranking in search results. It will also bring
                            more visitors, who are looking for similar schemes, services or information, to
                            the site.


                     9.2
                     Website Promotion Techniques


                     Apart from search engines the website may be promoted through other media like print,
                     television etc. This will prompt casual visitors to browse the website and if they find the
                     information useful, they may visit the site more often.

                     9.2.1  All  the  advertisements/public  messages  including  Press  Releases,  Tender
                            Notifications etc. issued in the Newspapers/Audio-visual media by the concerned
                            Department MUST prominently mention the URL of the web site clearly in order
                            to give it due publicity. It should be directed that no press release or advertisement
                            of any Government Department shall be issued to the press without checking the
                            presence of the URL of the website and necessary steps should also be taken to
                            ensure the presence of relevant corresponding information on the website.

                     9.2.2  All the stationery items of the Department such as Letterheads, Visiting Cards
                            Publicity  material  such  as  Brochures,  Pamphlets  and  documents  such  as  the
                            Annual Report etc. MUST display the URL of the web site.


                     9.2.3  The website URL may become a part of the mail signature for all the outgoing
                            mails from the Departments and its employees.

                     9.2.4  The website should also be promoted by link exchange with other Government
                            websites as well as international websites.





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