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5. Guidelines








 Statement: Ownership information is displayed on the   Statement: Due permissions have been obtained for   Statement: Complete information including title, size, format and   Government organisation action: The attributes as specified in the guideline must be provided                                             Statement: All information about the government organisation                                                                                          Statement: Feedback is co

 homepage/homescreen and on all important entry   publishing any content protected by copyright.  usage instructions is provided for all downloadable              with each Circular, Notification, Document, Form, Scheme, Service and Recruitment notice                                                               which is useful to users is present in the ‘About us’ section and a                                                                                   mechanism is in place to

 pages/screens of the website/app and each subsequent page/  material.                                 5.1.6                                                       Developer action: Ensure provision of all fields necessary for publishing of all information about                                                     mechanism is in place to keep the information up to date.                                                                                             feedback/queries received
                                                                                                                                                                   documents, schemes, services, along with the necessary archival procedures to archive the
 screen is a standalone entity in terms of ownership,   Benefit:  Publishing copyrighted information after obtaining due permission protects the                    information once the validity expires.
 government organisation from legal issues, establishes an environment of respect for information   Benefit:  Downloading material from the Internet can be an expensive and time-consuming                                                                                                                               Benefit: Helps the visitor access all information about the government organisation, useful for the
 navigation and context of content.  copyrighted by others in addition to discouraging plagiarism.  exercise. Therefore, government websites/apps must prov ide Information that will help visitors   Evaluator action: The evaluator shall manually test the website/app for verifying conformity with                  citizen.                                                                                                                                              Benefit: Helps the visitor

 Government organisation action: The government organisation must follow proper procedures to   determine whether they want to access downloadable material. Providing all required information   this.                                                                                                                  Government organisation action:  The  government  organisation  must  prepare  the  content                                                           valuable inputs for enhan
 Benefit: Helps to build trust in the visitors and reinforces the government organisation’s branding.   obtain the permission, prior to publishing any information that is copyrighted by any third party.  about downloadable material helps improve clarity & accessibility, especially for those using                 describing itself for the About us section.                                                                                                           organisations can learn m
 Also, search engines use the ownership information to verify the legitimacy of the websites/apps   Developer action: None.  assistive technologies.               Statement: All outdated Announcements, Tenders, Recruitment                                                                                           Developer action: Ensure the website/app has an About us page.                                                                                        further help to focus on
 and accord higher ranks in search results.  Evaluator action: The evaluator shall check the implementation of copyright policy in backend   Government organisation action: Provide all necessary content details to the content team. The   notices, News and Press Releases are removed from                          Evaluator action: The evaluator shall manually test the website/app for verifying the content as                                                      Government organisation a

 Government organisation action: Provide complete ownership information for publishing on the   audit.  total size of the file should be kept to a minimum to ensure acceptable download times for all users,   the website/app and/or placed into the archives                                                           required by this checkpoint is present on the website. The evaluator shall verify the conformity to                                                   Developer action: Ensure
 website                                                                                                                                                                                                                                                                                                                                                                                                                                                                       using Forms. Also, ensure
             especially those that do not have high-speed, reliable Internet connections. Prior to making                                                          as per the archival policy                                                                                                                            the mechanism required in the checkpoint through backend audit.                                                                                       Evaluator action:  The ev
 Developer action: Ensure display of ownership information, either in the header or footer, on the   Statement: Homepage/homescreen of the website/app  downloadable material available for visitors, government organisations should check for viruses
 homepage/homescreen and all-important entry pages/screens of the website/app.  and malware.                                                                                                                                                                                                                                                                                                                                                                                   feedbacks are collected t

 Evaluator action: The evaluator shall manually test the website/app for verifying conformity with   displays the last updated/ reviewed date.                     Benefit: Outdated and irrelevant content must not be served to the visitors and there should be a                                                      Statement: Website/app has a ‘Contact us’ page providing                                                                                              conformity to the mechani
             Developer action: Ensure that there is a mechanism in the CMS to input the following information
 this.                                                                                                                                                             proper archival section to access the outdated content.                                                                                               complete contact details of important functionaries in the
             about the downloadable material:
 Benefit: Providing information about the last updated/reviewed date helps visitors to build trust                                                                  Government organisation action: The government organisation must ensure that the expiry date                                                          government organisation and this is linked from the homepage/                                                                                         Statement: Website/app pr
                   (a) Self-explanatory title of the document/file;                                                                                                 is provided for all time sensitive content
 Statement: Association to government is demonstrated by the use   Statement: Source of all documents, not owned by the dept.   that the government organisation is providing updated information. Also, search engines accord a   (b) Download and use instructions (install, open, view); and  Developer action: Ensure that the mechanism is in place to automatically remove the content   homescreen and all relevant places on the website/app.                          ‘National Portal’ from th
 higher ranking to web sites that publish updated content, so they will automatically appear

 of emblem/logo in proper ratio and colour, prominently displayed   that have been reproduced in part or full, is mentioned.  amongst the top-ranking sites on search results.  (c) File format and file size.  after the expiry date or move it to the archives as per the approved Archival Policy.                                                                                                                                                                           belonging to the ‘Nationa
             Evaluator action: The evaluator shall manually test the website/app for verifying conformity with                                                                                                                                                                                                                                                                                                                                                                 window.
 on the homepage of the website or homescreen of the app.  Government organisation action:  Publish regular and updated content  for publishing on the   this.     Evaluator action: The evaluator shall manually test the website/app for verifying conformity with                                                     Benefit: Enables users to contact any government organisation or entity to ask questions, get
 Benefit: Audiences can rely upon the credibility of authentic information being published by the   website/app and review the content of the website/app as per the content review policy.  this.                                                                                                                        information, seek clarifications and resolve problems.
 government organisation. Additionally, giving the credit to the authoring organisation helps   Developer action:  Ensure publishing, on the homepage/homescreen and every important entry                                                                                                                               Government organisation action: Provide complete  contact information on the Contact us or                                                            Benefit: india.gov.in, the
 Benefit:  Reassures visitors that the government website/app is authentic and trustworthy.   establish an environment of respect for intellectual property of other organisations and   page/screen, of the date on which the information was posted on the website/app, or the date on   Statement: In respect of each circular, notification, document,   Who’s who sections or on the Directory page, including the telephone numbers/fax numbers,                           information and services
 Moreover, the government organisation’s brand identity is reinforced.    discourages plagiarism.  which the content was last reviewed and/or modified.  form, scheme, service and recruitment notice, the following                                                                                                      postal address and email addresses, along with the timings, if any, earmarked for personal/public                                                     its citizens and other st
 Government organisation action: Government organisations must select proper visual identity   Government organisation action:  If  any published  government document/report is being   Evaluator action: The evaluator shall manually test the   5.1.7                                                                 dealing.                                                                                                                                              they could not find easily

 elements like emblems or logos to highlight government ownership of the website/app. The State   reproduced on the government organisation’s website/app, whether as excerpts or in full, the   website/app for verifying conformity with this.  should be clearly listed on the website/app:                           Developer action: Ensure that the CMS has the provision to publish                                                                                    Government organisation a
 emblem of India must be displayed on the homepages of the websites and homescreens of the   organisation must cite the source of the same (complete title of the document/report, along with                                                                                                                            the contact details of citizen-facing functionaries in the government                                                                                 prominent link to the Nat
 apps of Central Government Ministries/Departments. State Governments should display their   the name of the owner organisation and the year of publication).  (a) Complete title;                                                                                                                                       organisation.                                                                                                                                         interest.

 Emblems and public Sector organisations and autonomous bodies should display their official logo   Developer action: Ensure provision of appropriate data input fields in the CMS to input the source   (b) Language (if other than English);                                                                             Evaluator action: The evaluator shall manually test the                                                                                               Developer action: Ensure
 on the homepage of the website or homescreen of the app to reinforce their identity  (owner organisation of each published document/report and the year of publication).  (c) Purpose/procedure to apply (as applicable); and                                                                                           website/app for verifying conformity with this.                                                                                                       National Portal  from the
 Developer action: Visual Identity elements (logos and emblem) must prominently stand out on the   Evaluator action: The evaluator shall manually test the website/app for verifying conformity with   (d) Validity (where applicable).                                                                                                                                                                                                                                        hyperlinked pages belongi
 page, in a proper ratio and colour. Developers must ensure that all logo images are accompanied by   this.                                                                                                                                                                                                                                                                                                                                                                    of visitors.
 proper alternate text so that the screen reader users may be informed of the same. The usage of   Benefit: Details such as the correct title, language, validity, purpose, procedures would lead to an                                                                                                                                                                                                                                                                         Evaluator action: The eva

 the State Emblem of India must comply with the provisions of the State Emblem of India   accurate search output for information on that scheme/service/recruitment notice etc and it                                                                                                                                                                                                                                                                                          checkpoint.
 (Prohibition of Improper Use) Act, 2005.  would be easy for the users to locate & use these documents, schemes, services etc.
 Evaluator action: The evaluator shall manually test the website/app for verifying conformity with

 this.
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