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5. Guidelines








 Statement: Ownership information is displayed on the   Statement: Due permissions have been obtained for                                                          Statement: Complete information including title, size, format and                                                                                     Government organisation action: The attributes as specified in the guideline must be provided                                                          Statement: All informatio

 homepage/homescreen and on all important entry   publishing any content protected by copyright.       5.1.4                                                       usage instructions is provided for all downloadable                                                                                                   with each Circular, Notification, Document, Form, Scheme, Service and Recruitment notice                                                               which is useful to users
                                                                                                                                                                                                                                                                                                                         Developer action: Ensure provision of all fields necessary for publishing of all information about
 pages/screens of the website/app and each subsequent page/                                                                                                        material.                                                                                                                                             documents, schemes, services, along with the necessary archival procedures to archive the                                                             mechanism is in place to

 screen is a standalone entity in terms of ownership,   Benefit:  Publishing copyrighted information after obtaining due permission protects the                                                                                                                                                                          information once the validity expires.
             government organisation from legal issues, establishes an environment of respect for information                                                      Benefit:  Downloading material from the Internet can be an expensive and time-consuming                                                                                                                                                                                                                      Benefit: Helps the visitor
 navigation and context of content.  copyrighted by others in addition to discouraging plagiarism.                                                                 exercise. Therefore, government websites/apps must prov ide Information that will help visitors                                                       Evaluator action: The evaluator shall manually test the website/app for verifying conformity with                                                     citizen.

             Government organisation action: The government organisation must follow proper procedures to                                                          determine whether they want to access downloadable material. Providing all required information                                                       this.                                                                                                                                                 Government organisation a
 Benefit: Helps to build trust in the visitors and reinforces the government organisation’s branding.   obtain the permission, prior to publishing any information that is copyrighted by any third party.  about downloadable material helps improve clarity & accessibility, especially for those using                                                                                                                                                                       describing itself for the
 Also, search engines use the ownership information to verify the legitimacy of the websites/apps   Developer action: None.                                        assistive technologies.                                                                                                                               Statement: All outdated Announcements, Tenders, Recruitment                                                                                           Developer action: Ensure
 and accord higher ranks in search results.  Evaluator action: The evaluator shall check the implementation of copyright policy in backend                         Government organisation action: Provide all necessary content details to the content team. The                                                        notices, News and Press Releases are removed from                                                                                                     Evaluator action: The eva

 Government organisation action: Provide complete ownership information for publishing on the   audit.                                                             total size of the file should be kept to a minimum to ensure acceptable download times for all users,                                                  the website/app and/or placed into the archives                                                                                                       required by this checkpoi
 website
                                                                                                                                                                   especially those that do not have high-speed, reliable Internet connections. Prior to making                                                          as per the archival policy                                                                                                                            the mechanism required in
 Developer action: Ensure display of ownership information, either in the header or footer, on the   Statement: Homepage/homescreen of the website/app             downloadable material available for visitors, government organisations should check for viruses
 homepage/homescreen and all-important entry pages/screens of the website/app.                                                                                     and malware.

 Evaluator action: The evaluator shall manually test the website/app for verifying conformity with   displays the last updated/ reviewed date.   5.1.5                                                                                                                                                                   Benefit: Outdated and irrelevant content must not be served to the visitors and there should be a                                                      Statement: Website/app ha
                                                                                                                                                                   Developer action: Ensure that there is a mechanism in the CMS to input the following information
 this.                                                                                                                                                                                                                                                                                                                   proper archival section to access the outdated content.                                                                                               complete contact details
                                                                                                                                                                   about the downloadable material:
             Benefit: Providing information about the last updated/reviewed date helps visitors to build trust                                                                                                                                                                                                            Government organisation action: The government organisation must ensure that the expiry date                                                          government organisation a
                                                                                                                                                                          (a) Self-explanatory title of the document/file;                                                                                                is provided for all time sensitive content
 Statement: Association to government is demonstrated by the use   Statement: Source of all documents, not owned by the dept.   that the government organisation is providing updated information. Also, search engines accord a   (b) Download and use instructions (install, open, view); and                          Developer action: Ensure that the mechanism is in place to automatically remove the content                                                           homescreen and all releva
             higher ranking to web sites that publish updated content, so they will automatically appear

 of emblem/logo in proper ratio and colour, prominently displayed   that have been reproduced in part or full, is mentioned.  amongst the top-ranking sites on search results.  (c) File format and file size.                                                                                                            after the expiry date or move it to the archives as per the approved Archival Policy.
                                                                                                                                                                   Evaluator action: The evaluator shall manually test the website/app for verifying conformity with
 on the homepage of the website or homescreen of the app.  Government organisation action:  Publish regular and updated content  for publishing on the             this.                                                                                                                                                 Evaluator action: The evaluator shall manually test the website/app for verifying conformity with                                                     Benefit: Enables users to
 Benefit: Audiences can rely upon the credibility of authentic information being published by the   website/app and review the content of the website/app as per the content review policy.                                                                                                                               this.                                                                                                                                                 information, seek clarific
 government organisation. Additionally, giving the credit to the authoring organisation helps   Developer action:  Ensure publishing, on the homepage/homescreen and every important entry                                                                                                                                                                                                                                                                                     Government organisation a
 Benefit:  Reassures visitors that the government website/app is authentic and trustworthy.   establish an environment of respect for intellectual property of other organisations and   page/screen, of the date on which the information was posted on the website/app, or the date on   Statement: In respect of each circular, notification, document,                                                                                                                       Who’s who sections or on
 Moreover, the government organisation’s brand identity is reinforced.    discourages plagiarism.  which the content was last reviewed and/or modified.             form, scheme, service and recruitment notice, the following                                                                                                                                                                                                                                                 postal address and email
 Government organisation action: Government organisations must select proper visual identity   Government organisation action:  If  any published  government document/report is being   Evaluator action: The evaluator shall manually test the                                                                                                                                                                                                                               dealing.

 elements like emblems or logos to highlight government ownership of the website/app. The State   reproduced on the government organisation’s website/app, whether as excerpts or in full, the   website/app for verifying conformity with this.  should be clearly listed on the website/app:                                                                                                                                                                                 Developer action: Ensure
 emblem of India must be displayed on the homepages of the websites and homescreens of the   organisation must cite the source of the same (complete title of the document/report, along with                                                                                                                                                                                                                                                                                  the contact details of ci
 apps of Central Government Ministries/Departments. State Governments should display their   the name of the owner organisation and the year of publication).            (a) Complete title;                                                                                                                                                                                                                                                                                   organisation.

 Emblems and public Sector organisations and autonomous bodies should display their official logo   Developer action: Ensure provision of appropriate data input fields in the CMS to input the source   (b) Language (if other than English);                                                                                                                                                                                                                                   Evaluator action: The eva
 on the homepage of the website or homescreen of the app to reinforce their identity  (owner organisation of each published document/report and the year of publication).  (c) Purpose/procedure to apply (as applicable); and                                                                                                                                                                                                                                                 website/app for verifying
 Developer action: Visual Identity elements (logos and emblem) must prominently stand out on the   Evaluator action: The evaluator shall manually test the website/app for verifying conformity with   (d) Validity (where applicable).
 page, in a proper ratio and colour. Developers must ensure that all logo images are accompanied by   this.
 proper alternate text so that the screen reader users may be informed of the same. The usage of                                                                   Benefit: Details such as the correct title, language, validity, purpose, procedures would lead to an

 the State Emblem of India must comply with the provisions of the State Emblem of India                                                                            accurate search output for information on that scheme/service/recruitment notice etc and it
 (Prohibition of Improper Use) Act, 2005.                                                                                                                          would be easy for the users to locate & use these documents, schemes, services etc.
 Evaluator action: The evaluator shall manually test the website/app for verifying conformity with

 this.
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