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CH 06      Design








                     6.9

                     Site Search


                     “Search” is a standard facility on any website now as visitors expect to be guided to the
                     desired information and service through an easy to use search facility. Effective search
                     functionality  is  crucial  for  mining  through  the  large  volumes  of  information  made
                     available on Government websites. Following are some of the guidelines to achieve the
                     same:


                     6.9.1  Government  websites  MUST  include  either  a  “Search”  box  or  a  link  to  a
                            “Search” page from every page of the website. The search box or link must be
                            titled “Search”, as it is a standard term understood by web surfers world over. As
                            per internationally accepted Usability principles, search boxes are most effective
                            when placed in the same position on all pages (usually within the upper third
                            part of the webpage). (Ref. WCAG 2.4.5)

                     6.9.2  Search results should be displayed in an easy-to-read format that, at a minimum,
                            shows visitors the term(s) they searched for and may highlight the term(s) in each
                            search result. Search results should be marked with  an HTML heading so that
                            the screen reader users can quickly locate search results.

                     6.9.3  Departments  should  carefully  determine the scope of their search index to
                            determine  which  content  should  be  included  and  which  content  should  be
                            excluded. This further implies that the content not meant to be in the public
                            domain should not be included in any web-based file that could be retrieved
                            through any search engine.


                     6.9.4  The frequency of  indexing the content of a Government website should be pre-
                            decided by the hosting provider. Content that is added and updated frequently,
                            such as press releases, should be indexed more frequently.

                     6.9.5  Government Departments should regularly use traffic analysis tools to identify
                            the common search terms used to reach their website. This shall enable a higher
                            ranking of the site on search engines after due customisation.

                     6.9.6  Although usability research indicates that very few people use “advanced” search
                            features, Departments should allow visitors to conduct more refined, focused
                            searches to achieve more relevant results.

                     6.9.7  Considering the fact that many people are unfamiliar or unskilled at using search
                            technology, the website should provide help, hints, or tips, and include examples,
                            along with its search facility to aid the visitors.




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