Page 2 - Approved Social Media Framework and Guidelines
P. 2
Table of Contents
Executive Summary ................................................................................................................................. 3
I. Introduction .................................................................................................................................... 5
II. Need for Social Media Guidelines ................................................................................................... 5
III. Target Audience .......................................................................................................................... 6
IV. Social Media ................................................................................................................................ 6
4.1 What is Social Media ..................................................................................................................... 6
4.1.1. Social Media Characteristics ................................................................................................. 6
4.2 Need for Using Social Media ................................................................................................... 7
4.3 Types of Social Media ............................................................................................................. 8
4.4 Core Values for Using Social Media ........................................................................................ 9
4.5 Challenges in Using Social Media .......................................................................................... 10
V. Social Media Framework & Guidelines for Government Organisations ....................................... 10
5.1. Guidelines for Using Social Media by Government Organizations ....................................... 11
5.1.1 Define Objectives: ................................................................................................................ 12
5.1.2 Choosing Platforms: ............................................................................................................. 12
5.1.3 Governance Structure: ......................................................................................................... 13
5.1.4 Communication Strategy: .................................................................................................... 21
5.1.5 Creating Pilot: ....................................................................................................................... 22
5.1.6 Engagement Analysis ........................................................................................................... 22
5.1.7 Institutionalise Social Media: ............................................................................................... 24
VI. Conclusion ............................................................................................................................. 24
Annexure-I - Social Media Types ....................................................................................................... 25
Annexure II: Use of Social Media by Government Agencies ............................................................. 27
Annexure III: Relevant section of Information Technology Act 2000 ............................................... 30
Annexure IV: Community Creation & Sustenance ............................................................................ 37
Page 2 of 38
