Page 38 - Approved Social Media Framework and Guidelines
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· Sharing of content: People visit social networking sites not just for news but also
content that they find useful. This includes textual content – copies of government
orders, toolkits, links to forms, presentations etc. as well as visual content – photos,
video, podcasts. These often serve as both a ice-breakers as well as inputs for more
meaningful conversation.
· Managing Expectations: Each Government Ministry/Department/Official should
publicly manage expectations for their social media presences in the form of an
explicit, published “social media” policy in which expectations surrounding integral
aspects of communication with the public such as public comments, speed of
response and procedure for escalation are clearly documented. This will ensure that
citizens have fewer undue expectations from the social media presence of a
particular Government authority.
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