Page 38 - Approved Social Media Framework and Guidelines
P. 38

· Sharing of content: People visit social networking sites not just for news but also

                       content that they find useful. This includes textual content – copies of government
                       orders, toolkits, links to forms, presentations etc. as well as visual content – photos,
                       video, podcasts. These often serve as both a ice-breakers as well as inputs for more
                       meaningful conversation.

                   · Managing  Expectations:  Each  Government  Ministry/Department/Official  should

                       publicly  manage  expectations  for  their  social  media  presences  in  the  form  of  an
                       explicit, published “social media” policy in which expectations surrounding integral
                       aspects  of  communication  with  the  public  such  as  public  comments,  speed  of
                       response and procedure for escalation are clearly documented. This will ensure that
                       citizens  have  fewer  undue  expectations  from  the  social  media  presence  of  a
                       particular Government authority.



























































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