User Research

User Research is a path to achieve the goal of a great UX Design. It is the process to understand the user’s needs, behaviors, experience, and motivations through various qualitative and quantitative methods for solving user’s problems. As an integral part of the UX design, it helps uncover important and useful insights about the users and their needs. Keeping users at the centre of the entire process, it provides answer within the context of our product or service for the following areas: