The Systematic Voters’ Education and Electoral Participation (SVEEP) is the flagship program initiated by the Election Commission of India. It serves as a comprehensive initiative aimed at voter education, fostering voter awareness, and promoting voter literacy throughout the country. Implemented as a multi-intervention program, SVEEP employs diverse modes and media to reach citizens, electors, and voters, enlightening them about the electoral process and encouraging informed participation.
Tailored to suit the socio-economic, cultural, and demographic characteristics of each state, as well as considering the electoral history of previous rounds, SVEEP is a dynamic and adaptive initiative. The Election Commission generates various voter awareness materials and disseminates them through a range of communication platforms, including print media, electronic media, and social media. The overarching goal of SVEEP is to enhance civic engagement and empower citizens to actively participate in the democratic process.
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