The Pradhan Mantri Uchchatar Shiksha Abhiyan (PM-USHA) logo reflects the core values of the scheme aimed at transforming higher education in India. It symbolizes the vision of fostering access, equity, and excellence in state-funded higher education institutions. The design is likely to include elements that represent inclusivity, growth, and modernization in the context of the National Education Policy. Through this rebranding, PM-USHA emphasizes efficiency, transparency, accountability, and responsiveness in addressing the growing demand for higher education across India, continuing the legacy of the RUSA initiative.
Rashtriya Uchchatar Shiksha Abhiyan (RUSA) was a Centrally Sponsored Scheme to fund States/UTs institutions, with the vision to attain higher levels of access, equity, and excellence in the State higher education system with greater efficiency, transparency, accountability, and responsiveness.It covers government and government-aided institutions of the States and UTs. As the demand for higher education is increasing continuously over the years, there has been an unprecedented expansion in the number of institutions, universities, and volume of students in the country.
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